About Us > History
Elaine learnt the craft of retail at Peden’s department store from 1974-1988. Her boss and mentor, Bill Peden was a massive influence in shaping the business skills and ethics that Elaine still adopts today. Geoff ran the family farm which included duties such as shearing, land cultivation, planting trees and looking after cattle and sheep. Being a qualified wool classer, he also used his skills during the season working on properties throughout the district.
For the sake of greater opportunities for our sons, Rick and Anders we decided to make the big move to Geelong in 1991. We decided to buy a newsagency because of the credibility of the industry, busy foot traffic and the sense that the business is part of the community. After 4 years, we had outgrown our building and when the chance arose to move the existing store into a newly developed building across the road, we took the opportunity. This allowed us to have a much bigger shop to operate the business in and we remain here to this day.
In 2001, we were awarded as Victorian Newsagents of the Year and the next year representing Victoria we won the National Newsagent of the Year award. While we were still celebrating, we were presented with Small Business of the Year at the Geelong Advertiser Business Excellence Awards.
With the National Bank moving out of its premises next door to our newsagency in August 2011, Elaine and Geoff decided to make the decision to acquire the Post Office from down the street and create a brand new coffee shop to put into the vacated space. Through the cooperation of the owners of both buildings, we were able to remove the wall separating them to turn the businesses into one large retail space.